A DROP IN THE OCEAN

How could your personality profile influence the ads you see?

'OCEAN' stands for the set of traits listed below that researchers use to 'measure' human personality, a process known as psychometric profiling. See how your personality profile changes as you answer the questions.

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Compare yourself to:

Age

11 - 18

19+

Answer below.

I like to try new things.

I am a perfectionist.

I am quiet around new people.

It doesn't bother me if someone is upset.

I have frequent mood swings.

I don't enjoy reading books.

I finish things when I start them.

I am rarely the centre of attention.

I enjoy helping other people.

I get stressed easily.